Digital Ascent

An 8 week online course in digital marketing strategy for business.

Learn the Digital Marketing Skills that all REAL businesses need to know - web, social, content, search and strategy. Get more leads and more growth.

$1297 AUD or as part of our monthly subscription

Get the right digital marketing foundations

Understand the Digital Ecosystem - and how to get all the elements working together. 

Learn how to build a comprehensive digital strategy

Get an extensive, detailed, motivating and engaging introduction to the world of digital marketing. 

Understand what actions will take you closer to the pinnacle of digital success

Build a sustainable, enjoyable and profitable business using the RIGHT digital marketing tools.

Isn’t it time to take charge of your online business presence?

No more cobbled together, spot fire marketing – just 8 weeks of equipping you with the tools you need to turn your online presence into the client attraction engine your business deserves.

Why?

We are living in an age of unprecedented online opportunity.  

It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. 

Many businesses are just not grabbing this opportunity with both hands.  It can seem a very overwhelming, scary and time-consuming task that can get pushed to the side. 

Too often I see this work being moved to the "one-day" pile.

Well one day never comes

It doesn't matter if you are a new startup or an established player, everyone needs the same thing.

Knowledge. 

  • Where do I start in the online world?
  • What do I need to know, really to help my business?
  • What can I do myself to save money and how do I implement it?
  • What can I give to someone else to do, to save me time in my business?

This course will give you the knowledge - and the results - that you need.

Who is this course for?

The Digital Ascent Program can be completed by anyone with an interest in Digital Marketing for Business. But, it is particularly helpful for the following people:

  • Business Owners
  • Marketers or salespeople inside a business
  • Graphic designers and web designers looking to expand their client offer in a more holistic way
  • The office go-to admin person who would like to grow their career
  • Communication specialists looking to improve their digital marketing skills
  • Anyone over the age of 35 - I love digital immigrants!
  • Anyone willing to try new things and new ways of doing things
  • Anyone who is willing to feel a little uncomfortable with technology at times
  • Anyone who has been in business for a while and needs to learn the new ways of doing things

How does it work?

8 weeks. Tailored, individual marketing and online business strategy. A personal guide for every step of the way. 

Over the course of the Digital Ascent program, I will share with you practical and proven methods that I have successfully implemented in my businesses, as well as many others just like yours. These are actionable strategies that have been key contributors to online business success and achievement of business objectives.

Module 1 - Base Camp

Get your bearings and map to the summit. We’ll take a reading of ALL your key data before we commence, and understand where the summit is. You’ll get all the checklists and handy tools you’ll need.

Module 2 - Digital Ecosystem

We’re on the path. First up, your Digital Ecosystem. What is it, why do you need it, and how to construct one so you can effectively plan for the future from a solid foundation

Module 3 - Web elements

Let’s look at why your current web elements aren’t working together to achieve optimal outcome for your business. Landing pages, email marketing, blogs and e-commerce, these elements should all come together to achieve your business goals 

Module 4 - Social

In-depth look at your Social Elements - Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. We’ll walk you through automation, advertising and building your customers via a social community.

Module 5 - Content Marketing

We go deep into the content marketing elements you need and look at planning, implementation and timing to reduce feeling overwhelmed here. You will have the time.

Module 6 - Search marketing

It’s what will get you noticed on search engines - how can you increase your ranking, find out what content is working, what’s not and how to effectively buy more visibility in front of YOUR customers

Module 7 - Personal Branding

People buy from people they know, like and trust, so what does your online footprint say about you? How do help control this message?

Module 8 - Digital Strategy

Let’s turn all your hard work and dedication into action. We’ll show you how to compile your Digital Strategy so it’s ready for you to implement and achieve your objectives. 

Your guide

Photo of Leanne O'Sullivan, Digital Marketing Specialist, Digital Sherpa, CEO.

Leanne O'Sullivan

Digital Sherpa & CEO

I am the founder, CEO and Digital Sherpa of Adventure Digital - a marketing agency based in regional NSW, servicing clients all over the Australian eastern seaboard. I've made it my life's mission to help you grow a sustainable, enjoyable and profitable business. I have worked with many i...

Meet Leanne