Level-up your email communications and automate your customer journeys

Do you want to build customer journeys that capture potential customers and turn them into loyal fans? Let us help.

Get automated

Encourage customer retention and return visits through timely communication - with less work from you.

Get personal

Share personalised messages with your list, depending on things like what they've bought, where they are or what they've clicked.

Get your systems talking

Integrate with all your platforms to build a seamless Customer Relationship Management system.

With so many different customer touchpoints - and even more platforms to manage them - today's marketers need to do more with less.

If you want to build more personal relationships in less time, then you need to look at the role of email marketing and automation in your business.

Email - the original one-to-many digital tool is no longer 'new'. But it's still wildly under-utilised by businesses. For many, marketing automation - the added layer of smart technology that makes email communication better - is a completely new frontier.

We can help you:

  • Understand the best platform for your business and goals.
  • Plan and implement smart client journeys that convert.
  • Clarify your messaging for emails that cu through the clutter.
  • Make sense of your numbers - what do those opens and clicks really mean to your business?

Want a hot tip? On average, the open rate for a welcome email is 82% (GetResponse, 2017). Make sure that you have a welcome email set up for when people join your list, and that it explains exactly who you are and what you do. You've got a captive audience - make the most of it!

Things our clients ask us about email marketing and automation

What is email marketing?

Email marketing is one of the most effective marketing channels for any business. Quite simply, it's sending emails to your potential and existing customers to let them know about you, your business, and your products and services.

People aren't always willing to give out an email address - but when they do, it's because they know, like and trust you.

People on your email list are usually your biggest fans. They usually have a higher rate of conversion. They're your repeat buyers and your word of mouth advocates. It's powerful and persuasive - but it also needs to be done well. You want to keep your email list engaged and happy for the best returns.

What is marketing automation?

Marketing automation is the process of taking some of the manual work out of marketing - like emails and other customer communications.

Marketing automation software helps your business manage your contacts, gather information about them, and send them timely, targeted and personalised communications. 

Marketing automation helps businesses be more efficient but - more than that - it allows you to use technology to learn more about your customers. The more you know about them, the more personal and targeted your emails and other messages can be.

What email marketing and automation systems do you recommend?

We are platform agnostic. Everyone on our team has their favourites, but we only suggest the platform that we think is right for you.

We regularly work with Mailchimp (and Mandrill), Campaign Monitor, Active Campaign and Autopilot. Our team also has experience with MailerLite, Infusionsoft, Drip, Convertkit and Mailgun.

Each of these systems would be recommended at different times depending on:

  • Your overall digital strategy and business goals
  • Your industry, customer-base, products and services
  • Your other systems and how they might work with your email platform
  • Your team - size and skill set

For the past several months I have been working with Leanne and her team at Adventure Digital and wanted to state publicly what a fantastic experience it has been so far. For years, 'marketing' has be...

Sarah Gillis - Aspire Australia

I’ve known and worked with Leanne for over 2 years - she has been a client of mine, I've recommended her to several of my clients and I've become a client myself! I'm constantly impressed by Leanne, s...

Angela Raspass - https://www.angelaraspass.com/

Leanne and her team have been working with us for about 18 months. They got our 3 websites up to date, got regular newsletters, blogs and social media posts going out, got our marketing campaigns stru...

Melissa Healy - DFK Everalls

Are you ready to grow?

We can help you grow your business through digital marketing. We offer all of our services - grounded in digital strategy - through our Digital Success Partnerships. 

Learn more