Cull your Content! (with our Website Content Worksheet)

Every website refresh needs to start with a long hard look at what you have in place right now and how well it is working.

You need to ask yourself a series of key questions

  • It is aligned with your Content Pillars ( do you have content pillars?)
  • It is speaking to your desired audience?
  • Is the style of content appropriate – ie should it be a form, is there a clear call to action, is the imagery appropriate
  • Can you rank the quality?
  • Is it missing any SEO cues?
  • Where does it fit in the overarching structure of your website?
  • Does it make sense within a sitemap?

We’ve got the perfect guide, to help guide you through the process. 

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