Every website refresh needs to start with a long hard look at what you have in place right now and how well it is working.
You need to ask yourself a series of key questions
- It is aligned with your Content Pillars ( do you have content pillars?)
- It is speaking to your desired audience?
- Is the style of content appropriate – ie should it be a form, is there a clear call to action, is the imagery appropriate
- Can you rank the quality?
- Is it missing any SEO cues?
- Where does it fit in the overarching structure of your website?
- Does it make sense within a sitemap?
We’ve got the perfect guide, to help guide you through the process.
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