A great content strategy drives even better marketing

With a content marketing strategy, you will reach more people, educate customers and create loyal fans. That's why it's a key part of what we do.

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Get your story straight

Do you know who you’re talking to – and why? What pieces of content will interest them? Get to know your target audience and create a plan to reach them. We can help your brand get attention from the right people.

Make an impact

Yes, that’s right. As a content marketing agency, we create all of your content. From emails, social media posts and blogs – to guidebooks, landing pages and case studies. We create things that look and sound, just like you.

Understand your results

We won’t leave you wondering about your impact. Using tools like Google Analytics, we’ll crunch the numbers so that you always know your return on investment – and how your content is affecting your bottom line.

Your key to customer loyalty

What is content marketing?

A content marketing strategy is all about creating and sharing information that is relevant and useful. It’s about using words, images and video to fill your marketing bucket with people in your target market.

It’s about increasing brand awareness, to help your business get the attention of people who are ready to buy.

And then nudging them to a sale.

A good content marketing plan focuses on consistency, quality and timeliness. 

It is a long term strategy. You need to understand your audience intimately, get to know their pain points, and offer them information that solves their problems. You need to showcase what makes you unique.

We know many businesses struggle to keep up with the demand for content. 

Luckily, we’re here to help.

Our content marketing process includes:

process

01.

Understanding your audience – Through targeted research and developing strong customer personas, we can outline exactly who you need to talk to.

02.

Defining your digital ecosystem – We will pinpoint where these people are active online and identify the key channels for sharing content.

03.

Getting to know your business – We will develop a full brand strategy, that gets to the heart of what your business is about. How does it speak, look and feel?

04.

Creating a plan – Commit to sharing the right content, consistently – across all your important channels.

05.

Measuring the results – Let’s focus on the things that really move the needle in your business, while ensuring you don’t waste time on a strategy that isn’t working.

We'll be your guide through the digital landscape. Let's start your content marketing adventure!

Your business is unique. So it demands a unique strategy.

We will take the time to really get to know you. We want to understand why you do what you do and what your goals are. 

Your content marketing strategy will encompass all the latest and greatest tools available. We’re talking blog posts, videos, photography, case studies, podcasts, webinars, email campaigns and downloadable resources.

We’re excited.

Are you?

Leanne and her team have helped us with our brand development & marketing strategy in an ever-changing digital landscape. They have worked with us on our Website, SEO, Google Business, Facebook and Instagram, LinkedIn (including a staff-wide LI masterclass), business awards applications, and the promotion of a hugely successful educational event.

Leanne’s strategic thinking and technical knowledge within the digital marketing space is phenomenal- she really is a Sherpa. Leanne has found and fixed problems we didn’t even know we had. She’s able to balance the creativity required in the marketing space with the practicalities of completing tasks on time and on budget. Her expertise and mentorship are really stepping up our marketing game, and we are thoroughly enjoying working with her and the Adventure Digital Team. The best part is seeing the work generate genuine sales leads.

Melanie Dunn - Business Development Manager

Leanne O’Sullivan is amazing and I would recommend her to any business wanting to build and grow their social and digital marketing. I have completed a few of Leanne’s social media courses and learnt so much in a very short period of time. I am grateful for all my new skills and confidence in an area of marketing that is constantly changing.

However, the most impressive work Leanne did was help me solve a Google SEO indexing and navigation problem that was seriously impacting on our google ranking we had effectively disappeared from google despite having a mobile friendly site and thinking we have all the necessary infrastructure in place. I had a few SEO experts advise I needed to optimize my site more, but it was not making any difference and our ranking was declining very fast. When I approached Leanne within 24 hours she had identified the problem and advised how to fix it and now we are clawing our ranking back up. With Leanne’s expertise, advice and encouragement we are back on page one locally for our business and I didn’t need to optimize anything on my site. Thank you, thank you, thank you.

Nikki Tomasoni - Business by Design

I’ve known and worked with Leanne for over 2 years – she has been a client of mine, I’ve recommended her to several of my clients and I’ve become a client myself! I’m constantly impressed by Leanne, she has that rare and invaluable combination of deep experience and expertise coupled with a commitment to staying on the absolute cutting edge of new knowledge and developments in the digital space.

Her Digital Ecosystem framework cuts through the potential overwhelm of the online world. She helps business owners deepen their message and stories and then seamlessly connects them with new audiences through their refined websites, social media, SEO and fabulous content. Leanne and her team make it so easy.

If you know you need to broaden your reach, increase your brand clarity and visibility and attract more of the right clients and customers, but feel somewhat mystified by the process (especially if you’re a “Digital Immigrant” rather than a native), I cannot recommend Leanne more highly to help you with those goals.

Angela Raspass

For the past several months I have been working with Leanne and her team at Adventure Digital and wanted to state publicly what a fantastic experience it has been so far. For years, ‘marketing’ has been on my to do list. Ideas have been in my head but basically nothing much had ever eventuated. Within a few short months, Leanne and her team have drawn out material from my head and have also used a bunch of existing resources I had to create blogs, landing pages, service guides and social media across four of my main services! It is fantastic to see how a professional team which knows what it is doing can create effective – and beautiful – content and material that works!

For any business owner who has marketing on their to do list and agonises over how to get started, take the easy rout and hire Leanne and the Adventure Digital team!

Sarah Gillis - Aspire Australia

The most impressive work Leanne did was help me solve a Google SEO indexing and navigation problem that was seriously impacting on our google ranking. We had effectively disappeared from google despite having a mobile friendly site and thinking we have all the necessary infrastructure in place. I had a few SEO experts advise I needed to optimize my site more, but it was not making any difference and our ranking was declining very fast. When I approached Leanne, within 24 hours she had identified the problem and advised how to fix it and now we are clawing our ranking back up. With Leanne’s expertise, advice and encouragement we are back on page one locally for our business and I didn’t need to optimize anything on my site. Thank you, thank you, thank you.

Nikki Tomasoni - Biz by Design Testimonial

Adventure Digital helped us to dig deep into finding our ethos, who our company is, what we are about – and has been extremely important. Thinking about our business in this long term way has been really valuable – the structure we have built with our content gives us the opportunity to continue that. Once it catches, it catches in a big way. It has helped us establish our voice and really convey what we are all about – and that’s when new clients really connect with what you’re saying.

JOHN GONZALES - BESPOKE BREWING SOLUTIONS
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