Use your marketing analytics to plan for success

Get the numbers you need to make decisions and understand your return on investment.

Your numbers hold power

Do you know which blog post on your website is most popular? Or which product page is most visited? This data can give you incredible insight into your business – and the kind of content you need to focus on.

Staying
accountable

Without measuring analytics, we don’t know what’s working and what’s not. We track everything we do, to ensure we are getting optimum results.

Measure your return on investment

We build comprehensive marketing dashboards that neatly display all your important figures. You can see at a glance how your ads are performing and the results they have produced – and measure your ROI.

Marketing analytics can give you valuable insights into your business

Every single marketing campaign has a clear goal – whether it’s getting more sales or simply increasing brand awareness. The more you analyse and use the data available to you, the more you know about your progress towards your goals.

Just by looking at the numbers, you can get an idea of your customer preferences and trends. The real value lies in finding patterns in your marketing data, which will increase actionable knowledge that you can use practically, to improve your performance.

When we create your campaigns, we don’t just set and forget. We monitor every campaign as it goes out, knowing we can make adjustments if need be – enabling you to spend every dollar as effectively as possible.

What kinds of products do your customers buy? What age groups are visiting your website most frequently? 

Once you analyse this information, you can determine what you need to do differently to get better results across your marketing channels.

process

01.

Website traffic: We can put together reports from Google Analytics on your traffic sources, keyword volume, number of pages viewed, countries with the highest traffic and demographic information.

02.

Open rates and click thrus: Are your email marketing campaigns achieving anything? Don’t waste time preparing emails for your list if they aren’t being opened. We can ensure you’re reaching your audience.

03.

Conversions: What do those opens and clicks really mean to your business? How does the ad spend compare to your profit?

04.

Search Engine Optimisation: Keywords tell you what is on the mind of your current and potential customers. We undertake organic research and paid Google ads. We then share the compelling data so you can make informed decisions.

05.

Comprehensive analysis: Make sense of your numbers with our Marketing Dashboards, using Google Data Studio. These figures are particularly important for our clients who apply for funding.

It’s not the data that matters - it’s what you do with it

If you collect all this data, across several different platforms, but never look at it – it’s worthless. 

It’s great to understand what has happened in the past – and it’s even better to understand what’s happening in the moment. But if you want to see real business growth, you need to be able to predict what will happen in the future.

Marketing Analytics is your path to determining what results you can expect to see in your next quarter – or next twelve months.

We can lead you on the path towards revealing real insights into your business – and answer questions you’ve been asking for a long time.

I’ve known and worked with Leanne for over 2 years – she has been a client of mine, I’ve recommended her to several of my clients and I’ve become a client myself! I’m constantly impressed by Leanne, she has that rare and invaluable combination of deep experience and expertise coupled with a commitment to staying on the absolute cutting edge of new knowledge and developments in the digital space.

Her Digital Ecosystem framework cuts through the potential overwhelm of the online world. She helps business owners deepen their message and stories and then seamlessly connects them with new audiences through their refined websites, social media, SEO and fabulous content. Leanne and her team make it so easy.

If you know you need to broaden your reach, increase your brand clarity and visibility and attract more of the right clients and customers, but feel somewhat mystified by the process (especially if you’re a “Digital Immigrant” rather than a native), I cannot recommend Leanne more highly to help you with those goals.

Angela Raspass

For the past several months I have been working with Leanne and her team at Adventure Digital and wanted to state publicly what a fantastic experience it has been so far. For years, ‘marketing’ has been on my to do list. Ideas have been in my head but basically nothing much had ever eventuated. Within a few short months, Leanne and her team have drawn out material from my head and have also used a bunch of existing resources I had to create blogs, landing pages, service guides and social media across four of my main services! It is fantastic to see how a professional team which knows what it is doing can create effective – and beautiful – content and material that works!

For any business owner who has marketing on their to do list and agonises over how to get started, take the easy rout and hire Leanne and the Adventure Digital team!

Sarah Gillis - Aspire Australia

Leanne and her team have been working with us for about 18 months. They got our 3 websites up to date, got regular newsletters, blogs and social media posts going out, got our marketing campaigns structured effectively and so much more. We are really impressed with how she made things happen and got us sorted out and organised. The marketing campaigns are working really well – we used to be a 50 year old company that no-one had heard of and now people we meet say “Ah yes, we’ve heard of you”. And we get a full house for our Boardroom Briefing presentations. If you need someone to get your marketing sorted, I strongly recommend that you give Leanne a call! 

Melissa Healy - DFK Everalls

I would just like to say how fabulous Leanne has been to work with. Her courses have so much information in them – the process is easy – the steps she sets out are achievable, and she is always contactable when you need to ask her those little questions that you just can’t seem to fix.

I think she is also one of the few people who I manage to last an entire webinar listening to. I love what she does – and with the minefield that can be the process of social media – Leanne makes wading through it all so much easier. Can’t recommend her highly enough!

Cari Taylor - With Love by Cari

Leanne O’Sullivan is amazing and I would recommend her to any business wanting to build and grow their social and digital marketing. I have completed a few of Leanne’s social media courses and learnt so much in a very short period of time. I am grateful for all my new skills and confidence in an area of marketing that is constantly changing.

Nikki Tomasoni - Biz By Design

Adventure Digital helped us to dig deep into finding our ethos, who our company is, what we are about – and has been extremely important. Thinking about our business in this long term way has been really valuable – the structure we have built with our content gives us the opportunity to continue that. Once it catches, it catches in a big way. It has helped us establish our voice and really convey what we are all about – and that’s when new clients really connect with what you’re saying.

JOHN GONZALES - BESPOKE BREWING SOLUTIONS
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