Straightforward SEO advice - without the scams and scare tactics

The organic search landscape grows more competitive each day. We'll help you get more of the right eyes on your content, and get your site the traffic it deserves.

Technical and content-based site audits

When you don't know where to start, start here. Get to know exactly what's happening on your site, who it's appealing to, and where to go next for the most impact.

Holistic digital strategy - more bang for your SEO buck

Great search performance is a result of an even better digital strategy. We're here to help you elevate your digital strategy and grow your business as a result.

SEO copywriting and content strategy

Good content helps you reach more of the right people. But more than that, it creates loyal customers who are ready to buy.

SEO doesn't have to be scary

Get on the right track and drop the fear of the unknown

We know that there are a lot of scams and scare tactics in the SEO space - you should see our inbox! That's why we offer straightforward, scam and scare-tactic free, SEO advice and services.

Search Engine Optimisation (SEO) is the process of creating content and tweaking your website to get to the best possible organic (unpaid) search position.

In our books, good SEO is a result of the right digital strategy and execution. It requires knowing your audience, the right tech set-up, and the right content. 

Our approach focuses on:

  • Ensuring that your site is technically sound
  • Understanding your audience and the useful, unique information they may search for
  • In-depth keyword research and clever copywriting
  • Ticking the Google My Business boxes

SEO requires balance between the tech stuff and genuinely relevant and useful content for your audience. Unlike many others, our team have a mix of development and SEO writing skills. Let us help you get on the right track.

Our approach to SEO is as part of a wider digital strategy. Ranking #1 on Google isn't our end goal. Your business goals - growth, brand loyalty, trust, sales - are.

SEO FAQs

The things you ask us about Search Engine Optimisation

How do search engines work?

Let's be real, in Australia, when we say search engine we really mean Google. Like the Wicked Witch of the West and her flying monkeys, Google sends out little robots to scout your site.

They get to know your content, find out how well your site works across devices, and report back with information about your key words. Google also looks at whether you use their Google My Business tools, and reward good Google My Business behaviour.

They compare you to all the other people on the internet and rank you according to a complex formula (the mysterious algorithm).

Why does SEO matter?

Search is just one pillar of the digital ecosystem, and SEO is just one way to get found. That said, it can have a huge impact on your business and bottom line.

First and foremost, SEO increases your brand visibility and traffic to your site. When done with your target customers in mind, SEO tactics will help you get more of the right people looking at your site. This means you'll be generating higher quality leads, who are more likely to convert. This, of course, means more sales.

I got an email saying that my site wasn't optimised, what do I do?

SEO has become a key part of doing business online...and it's grown into a bit of a monster. In May 2019, the Australian Small Business Ombudsman called on the ACCC to look into dodgy SEO consultants.

The number of SEO-specific providers has grown exponentially over the last decade. As a result of this - as well as cold-email, letter writing and cold-calling campaigns - customer interest in SEO has grown as well. 

Very few people understand what SEO is, just that they "need it".

Our approach to SEO is as part of a wider digital strategy. Ranking #1 on Google isn't our end goal. Your business goals - growth, brand loyalty, trust, sales - are.

As for what to do with that email, we'll leave that decision up to you. But as soon as they mention a Nigerian prince, get out of there!

Where do I start with SEO?

Our approach to any project is to start by understanding our client's audience (target customers) and business goals. We would recommend you do the same. If you aren't clear on these things, you can't know if your site is designed to reach the right people.

With that in mind, you can establish your baseline and get a good picture of where you are. A technical and content based site audit will give you a picture of where to look next. Start with technical tweaks and then build a solid, SEO driven content marketing strategy to reach the right people.

Are you ready to grow?

We can help you grow your business through digital marketing. We offer all of our services - grounded in digital strategy - through our Digital Success Partnerships. 

Learn more