Three Reasons to Use Instagram Reels to Upscale Your Business

Instagram Reels is one of Instagram’s latest features allowing users to create up to 30 seconds of video content to publish on their feeds. 

Gone are the days where Instagram was a platform solely for posting photos of your weekend for your friends and family to like the image. 

Instagram now has approximately 1 billion users, with five main uploading pillars on their app including, Posts, Stories, IGTV, Lives and now Reels. 

Whether you are recording your reel live as you’re about to post it or uploading a prerecorded video, putting the reel together has never been easier. 

All of your editing features lie within Instagram allowing you access to trim the video, upload multiple clips or add text, effects or sound on top of the video –  everything you need is within the one platform. 

Here are three reasons why you NEED to start utilising Instagram Reels to upscale your business. 

Algorithm Prioritises Instagram Reels

Typically, due to its nature of being a brand new feature, Instagram are prioritising reels on the explore page and users’ feeds to attract attention. 

There is so much more opportunity for discovery and virality than any other content you are sharing at the moment.

Instagram Reels are SO easy to create

With the choice of a 15 or 30 second video, Instagram reels are so easy and effective  to create. 

Your smartphone/the device you’re scrolling Instagram through is all you’ll need to create a low budget marketing video for your business. Reels are super quick to create and even quicker to consume by the wider audience, even those who don’t follow you. With only three easy steps you can create your own reel, here’s how:

  1. When on the Reel main page, select your music, speed and or filters for your video.
    Once your music has been selected you are able to shift and select which part of the song you wish to play.
  2. Shoot your video. 
    Keep in mind when recording that reels can be a selection of multiple videos, doesn’t have to be one straight clip. Once you’ve finished recording you can add a secondary filter and text to your video.
  3. Share to the world.
    Before hitting the share button, make sure to write a witty caption followed by relevant hashtags to follow to allow consumers to find your account. 

We have put together a handy resource, listing 450 hashtags for businesses in several different industries like business consultancy, accounting, health, real estate, legal and more. Get your copy here.

The content is permanent 

Instagram stories have been known to be the ideal pillar to upload your 15 second videos from. 

Now with Instagram Reels, your videos can now live permanently on your feed forever. Once you have posted your reel to your feed, why not then share it to your story to allow it maximum audience reach.

To view Reels from your Instagram account is simple. Placed in the middle of the selection bar of your account is an icon shaped like a film clapboard with a play symbol. Click this icon and begin scrolling. 

Your Social Media Strategy

Whilst Instagram Reels are hot property, if you’re a business owner looking to increase your brand awareness, pull out your phone and start creating. 

Start implementing Instagram reels into your social media strategy, and reap the benefits how it can grow your business online. 

If you’re still seeking advice on how to upscale your Instagram and create a stronger brand awareness – book in a FREE clarity call and let us help you with your social media this year. 

Get in touch to schedule your call today HERE


Leanne O'Sullivan

Digital Sherpa & CEO
I help businesses grow through strategic digital marketing.​ I am the founder, CEO and Digital Sherpa of Adventure Digital – a marketing agency based in regional NSW, servicing clients all over the Australian eastern seaboard. I’ve made it my life’s mission to help you grow a sustainable, enjoyable and profitable business.

Want to get started but aren't sure how?

Arrange a 20 minute discovery call. Let us help you get on the right track.